Hey, I'm Musa —
Engineering student building and scaling ecommerce brands with AI, automation, and systems thinking. Long-term focus on online business.
Amazon FBA
Private Label Brand
In Active Development
AI Systems
Automation Workflows
Running & Expanding
Engineering
McMaster University
Full-Time Student
2025
Started Building
Online Businesses
I'm a McMaster Engineering student obsessed with building things that scale. My focus is Amazon FBA private label — finding products, building brands, and running operations end-to-end.
I use AI and automation to move faster and think in systems. Every project is a deliberate step toward building a real, long-term online business.
Amazon FBA Private Label
Building and launching a private label brand on Amazon — from product research to brand creation and profitable scale.
AI & Automation
Using AI tools and automation workflows to research smarter, operate leaner, and scale without adding headcount.
Building in Public
Documenting every decision, experiment, and lesson behind building a real ecommerce business from zero.
Every focus area connects back to one goal: building scalable online businesses powered by smart systems and AI.
Amazon FBA Private Label
Operating a private label Amazon FBA brand with a focus on product research, listing optimization, CTR, conversion rate, PPC performance, keyword strategy, and scalable growth.
AI Automation
Building AI-powered workflows to automate research, operations, and business decisions at scale.
Systems & Workflows
Designing lean operating systems — SOPs, dashboards, and tool stacks that let the business run efficiently.
Product Research
Data-driven product validation — analyzing demand, competition, and unit economics before committing capital.
From product research to brand launch, I'm executing every layer of the Amazon FBA model — with AI handling the repetitive work.
Real work in progress. Each project is a deliberate step toward building a scalable online business.
Amazon FBA Private Label Business
Building and scaling a private label ecommerce brand in the medical niche, with a focus on systems, supplier networks, and data-driven optimization.
AI Automation
Building and deploying AI-powered automation systems using Claude, n8n, and modern tooling — reducing manual work and improving how decisions get made across business operations.
Mechanical Engineering Co-op
Commercial kitchen equipment manufacturer. Worked across design, documentation, quality, and R&D safety.
Social Media AI Automation Marketing Agency
Building a performance-focused SMMA — helping brands grow through paid ads, content strategy, and data-driven campaigns.
Open to conversations about ecommerce, AI tools, projects, or just sharing ideas. Reach out anytime.